In de meest recente publicatie van ISPIM Magazine staat een interessant artikel over Open Innovatie 2.0 Wat is Open Innovatie 2.0, volgens de auteur? “A key distinguishing attribute of Open Innovation 2.0 is focus on adoption. Michael Schrage of MIT has written “Innovation is not innovators innovating, it is customers adopting”. While much of the focus of past innovation studies and research is on innovation creation, very often the hardest [&hellip